The long-term vision for ThriveAB extends beyond a 12-month T2D program. The goal is to evolve into a lifelong "health partner" for graduates, creating a self-reinforcing ecosystem that offers unique, high-value services and generates recurring revenue. The decline in remission rates over time (46% at year one to 13% at year five) is the clinical reality that makes this premium maintenance service not just desirable but essential.
Alberta Cooperatives Act Structure
The premium ThriveAB+ maintenance program is structured as a patient-owned cooperative, moving beyond a simple subscription to a model where graduates become member-owners of their continued care platform. Operating under Alberta's Cooperatives Act, it is a legal entity owned and democratically controlled by its patient members.
1 Member
= 1 Vote
Member-Owned
Democratic Control
Patronage
Returns to Members
Member Benefits
Insurance Partnership Benefits
Access to exclusive or preferential health insurance products through strategic partnerships with carriers like Sun Life. ThriveAB provides validated, zero-knowledge-proof outcome data to insurers, demonstrating the reduced risk profile of graduates.
Ongoing Digital Tools
Continued access to the premium ThriveAB companion app, including Continuous Glucose Monitor (CGM) integration for real-time metabolic feedback, hyper-personalized nutrition coaching, and advanced behavioral insights.
Community Access
Continued participation in the ThrivePod community, access to exclusive events, peer support networks, and a voice in the cooperative's governance. Members help shape the services and programs offered.
Patronage Returns & Buying Power
Surplus generated by the cooperative can be reinvested into better services or distributed back to members as patronage returns. The cooperative model also enables leveraged group purchasing for supplements, equipment, and wellness products.
Revenue Model
Members pay an annual fee (modeled at $35/month in the financial projections) for access to the full suite of ThriveAB+ benefits. This creates a predictable, recurring revenue stream that grows with each graduating cohort.
Unlike the one-time AHS-funded program, ThriveAB+ creates compounding recurring revenue. Each 12-month cohort that graduates adds to the membership base, building a steadily growing stream of subscription income that becomes increasingly valuable over time.
The cooperative model transforms patients from passive consumers into active owners and partners in their long-term health journey. This fosters a level of loyalty, engagement, and community that a traditional service-for-fee model cannot replicate. Potential to leverage the buying power of the cooperative could be extended through additional foods, services, and products partnerships.